There are countless independent artists and people need to pay attention to one thing: gaining new fans! Yes, much more than money, we require men and women to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve heard of Spotify along with its “freemium” service. You’ve also heard how Spotify is taking the social networking by storm. Each time certainly one of my pals listens to a song, it pops on my Spotify, Facebook, Twitter, and whatever other social accounts I actually have; ex: “Hey! Nicklas just joined Spotify and heard Weasel… ” You obtain the concept.
So although the amount of money you make per stream (per play) is less than a penny, the exposure potential is definitely worth it. And fortunately for indie artists like yourself, it’s pretty easy to obtain your music onto Spotify.
At the moment, you might be signed to your label. In that case, your music could be on Spotify already. When it isn’t, call your rep and ask if they’ve uploaded your music towards the service. When they haven’t and you want them too, provide the order! (in a nice way). Also, make certain they send Spotify your press kit full of a bio, photos, contact info and other things which makes you stand out. Not so difficult, right?!
In case you are an unsigned artist, that’s okay since there are plenty of methods to upload your music without a label. However, buy spotify plays cannot negotiate with you directly. Why not? I’m sure it’s one of many stipulations of their agreement with the majors. Nevertheless the solution is still uncomplicated. You need to choose a distributor like Tunecore, CDBaby or DittoMusic. I’ve written overview of these distributors to help you save some time to keep rehearsing.
Once you’ve created your account having a distributor or signed a label agreement, your music will be uploaded onto Spotify within 4-6 weeks. But there is still try to be performed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so equally as a backup, produce a profile at allmusic.com. Spotify will check for you there when they don’t receive a bio.
Since all of the tedious stuff is carried out with, it’s time and energy to let your fans know Spotify will likely be sporting your tunes soon! Come up with cool promo posts on Facebook, Twitter and MySpace. Produce a promo video for your YouTube channel. Just had a sweet idea: write a song simply for your Spotify release and connect it to your posts! Ex: “Can’t wait to view our fans on Spotify. We’ve recorded a song simply for you guys! Coming to your Spotify account soon!” Fans will eat it!
Okay, there are a couple of tedious items to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (a number of options can come up, including “Top Hit, Tracks, Playlists”… you want to pick the link under “Artist”). While hovering over your artist profile, right click and choose “Copy Spotify URI.” Last, combine the URI with all the Spotify logo with the help of it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you can utilize for Spotify is the “Spotify Play Button.” This feature enables you to post songs on to your website and blog. First, right click any song, album or playlist in Spotify you intend to promote and when ioyesv select “Copy Spotify URI.”
For example, let’s post this URI in your blog. Open your blog, write something for your hungry fans in html mode: (“We understand you guys want a sneak peak of our own upcoming album. Here’s the initial track for you personally! Share it with your friends!”). Next, post the link and give a salutation.
Even though Spotify is going to help gain fans for the awesomeness, it can’t be the beat-all, end-all solution! For the band to succeed, you have to practice modern marketing, meaning utilizing multiple vehicles. Helping you to succeed is our job at musicmunch.com. Drop by for further tips!