Wholesale hats flow out to retailers across the States and round the globe. What is so interesting about wholesale hats that stock the retail shops? Why can not customers pass them by without trying them on, even it is simply for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know already that. The deeper attraction is identification with heroes. Hats define numerous heroes and retailers provide the statement that helps the most popular person identify using the heroes within their lives. Before you decide to write this off as being a plug for bulk hats, continue reading and find out should your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age range. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the roll-out of John B Stetson who defined cowboy hats along with his original design he named “Boss of the Plains”. This wide brim felt with a high creased crown replaced the mix match of hats cowboys wore up to then and reached such popularity that Stetson was making over two million hats annually by 1886. It was the hat just about any cowboy mentioned above wore and also the style their admirers want today.
These are the basic heroes and cowboy hats that attract middle age or higher, but what about the young? They have got another group of heroes you locate on MTV or in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the nation for this headwear. You think rolled straw cowboy hats on Willy Nelson and even more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big in to the cowboy hats that look good on the idols.
What to do now concerning the golfers? Through the early 20th century, this sport so captivated public interest the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it had been this or even an ivy cap. Sam Snead had been a fedora man and Greg Norman position the Aussie on the world map. How many seniors can you see on the golf course wearing the hat that made their most favorite golfer look nice? The link between headwear and heroes generally seems to run so deep you never outgrow it.
The sports relationship with hats doesn’t end there. Baseball caps need no introduction. Here is the hat that everybody feels comfortable wearing today. When every man wore a fedora with his suit in the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking great inside their ball caps and had a huge fan club. From the sixties fedoras were tossed aside and the cool headwear was ball caps. Ever since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry from the Dallas Cowboys probably inspired more guys to put on herringbone or houndstooth fedoras than all the advertising of Madison Avenue.
Next comes the movies that are always delivering a new batch of heroes. Indiana Jones is back in the theaters and even Cracker Barrel restaurants can sell adult size Indiana Jones fedoras. As well as the Great Gatsby? Fans opt for the oversized ivy cap. Don’t forget Rocky within his porkpie. For that women, Angelina Jolie fans will need to have a cloche after they view the Changeling. Movies make a huge influence on hats and fashion in general.
Then there’s the vintage crowd and those that remember hats that parents or grandma and grandpa wore. This stuff is soaked in happy childhood memories that wholesale hats revive-fedoras for men through the forties or fifties, pillboxes for ladies from the same era. What about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they have to comment, they need to try it on, and often they must purchase it.
OK, kids don’t know anything about these hats, however they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You know it does-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that goes on, and also on, and also on such as the pink bunny.
So why do some of the wholesale hats that ship to wholesalers blow out while others hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than some other style. Yet shops reported cowboy hats his or her worst performer in headwear. It comes to knowing your market and playing for them. You wouldn’t expect the shopper looking for Ives St Laurent to get trying on rolled straw cowboy hats. From the same token, trendy shops catering to the young waste space displaying dress hats. Hats need to fit the current market and relate to the heroes of the age group.
Somehow hats, a lot more than some other accessory, help the average person take on the aura of larger than life personalities that touch them. Often conscious, sometimes sub-conscious, the consumer gravitates to the hats that identify all of them with their heroes.