Often when you are performing email promotions, you can easily overlook the many email marketing tools that happen to be crucial that you the process. A lot of people feel that sending marketing emails is centered on having an autoresponder and that’s it. The reality is that you want more e-mail marketing tools than simply an autoresponder to ensure success being a professional marketer.
Let’s consider the 4 email marketing tools every professional email marketer should have in their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you would like ensure that you are doing the very best job possible, you will need to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads are often a part of your emails and they only permit you to send to your very limited quantity of subscribers. Professional services, however, boast greater deliverability rates because they have existing relationships with email service providers that enable nearly all of their emails to become delivered.
Tool 2 – Tracking Service
The 2nd tool a message marketer should get is Tracking Group Emails that allows you to track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you work with text emails. Having such long links may decrease your click-through rates with a non-tech savvy audience, who rec1pients not like simply clicking long links. An answer is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your products also, while BudURL and Bit dot ly only make it easier to track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring service is an additional tool you can think about for monitoring your email campaigns. These facilities let you monitor the deliverability rates of your own mailings.
The way in which this is achieved is simply because they will have a seed set of emails signed up at all the major companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. Following that, you are able to track the deliverability rate to this particular seed list, which supplies you a good idea of how well your emails are getting delivered.
If you email your subscribers often, maintaining some type of ‘broadcast calendar’ may be beneficial. You can create a simple calendar using Notepad or when you are more traditional, use an offline calendar or possibly a notebook. Accomplishing this helps you make your email campaigns organized so you don’t lose a record of when and what you need to be mailing out.