Before you decide to select what you think is the perfect color off Pantone Colour Chart, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as opposed to locally. You see, different colors have different meanings to several people. If you’re not familiar with the cultural significance of your certain color the merchandise, brand, or identity you’re promoting could end up failing before it features a chance to explode! Let’s take a closer inspection in the cultural significance of color in 2 of today’s emerging economies.
In China, colour red is perhaps the most important. No where is it color more prominent than in the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is additionally colour the Chinese associate with fire, one of several five elements its people believe create everything that exists naturally.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another from the five elements, the planet earth, and as such, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s in contrast to Western cultures the location where the color white can be used to symbolize purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned having a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of your union of two individuals, the color red also symbolizes fertility and prosperity. Colour green represents the harvest or a new beginning and, as with America, green is symbolic of nature. In India green is also the colour utilized to honor Islam.
As fashionable as green is, don’t use it if you are considering doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those in South America, green represents death. But in the Middle East, green may be the colour of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!